Gone are days when people used to run newspaper advertisements and distribute brochures for marketing. Today, the internet is all you need to get your business booming. A recent study concluded that 63-percent of the world population makes all of their purchases online. It means that your business has the highest chances of selling and generating revenues on the internet!
So, do not shy away from promoting your clothing brand online. Embrace this golden opportunity and make the best out of it.In this post, we have unraveled 5-simple yet effective steps on how to promote your clothing brand online. Using these, you can establish a strong online presence in no time. Read more!
Get Yourself a Website!
The website serves as the digital portfolio of your business. When you’re working, this portfolio continues to showcase your brand to the world and attract more customers. Thus, it’s best to create a stellar website from the start.
Center the website design around your clothing brand’s personality and mission. Use colors, fonts, and images that represent you as a brand.
Remember, the first impression is the last. And so, you would want to leave a long-lasting positive impact on your site visitors.
Focus on Product Photography
The quality of product photography can either make or break the deal for customers – quite literally. In a study, 75-percent of people claimed to purchase the image quality. That’s an alarming percent!
High-quality and professional product photography is your tool to gain the trust of the onlookers. You can use it to showcase your clothing products in the best way possible. And so, encourage more customers to make the purchase.
Be Active on Social Media Platforms
Facebook, Instagram, Twitter – there are several different social media platforms that you can use to your brand’s advantage.
Simple, start by creating accounts on these platforms and post regularly. Do not promote your products/services only. But, also create relevant content that sparks your audience’s interest.
Make use of hashtags and engage with your followers to boost your post organically. You can also run paid social media campaigns and advertisements to reach out to more people.
As a fashion clothing line, you can also collaborate with other brands and do giveaways. These giveaways can help both the brands gain followers and market exposure.
Run Email Marketing Campaigns
With social media on the rise, people believe email marketing is dead. But, statistics unveil that almost 99% of the consumers check their emails regularly. You can also tap this online marketing side to promote your clothing brand. However, make sure to make your emails engaging and encapsulating. We don’t want the potential customers reporting or unsubscribing the emails!
The Ultimate Solution
Running a fashion brand is not an easy task. You need to be careful about every single aspect, ranging from product design to customer support. At Jaola Workshop, we share some of that burden for our clients by building their brands. From website development to product shoots, we offer a diversity of brand development and online marketing services for clothing brands.
Plus, our packages are fairly reasonable. With us, you don’t need to bother about how to promote your clothing brand online. We will do everything for you!
Schedule your free brand-building consultation today!